Introduction – The YouTube’s World
YouTube hosts a wide variety of video content, including bizarre cat videos, fail montages, tutorials, show videos, documentaries, amateur television mini-series, and even comedy skits.
You’d be lying if you said you’ve never gone missing in a strange rabbit hole of YouTube videos late at night. At 7 p.m., you begin streaming your favorite comedian’s stand-up set, and by 3 a.m., you’re delirious, wearing a tin foil helmet, and convinced Justin Bieber is a profound space-traveling dude.
It’s not just odd and quirky things that one finds on YouTube; there aren’t many problems in everyday life that can’t be solved DIY thanks to the platform. If you need to fix something in the future, just Google it, and you’ll find the solution.
And…who is on the other side? Well, content producers and video makers.
The best part is that you don’t even have to be a famous filmmaker to get many views and promote your business or idea. Despite the fact that organic views and traffic pays off more than any other method, anyone with a good idea and a compelling message can promote their videos and start getting real viewers.
Yes, because Ads are no longer limited to television and to rich people; in the YouTube age, the same ad you see on TV can be optimized and targeted to reach potential viewers on YouTube and other social media platforms. At a incredibly lower prices.
Presenting to you, how anyone can get views on YouTube, using YouTube (Google Ads).
So, now I will explain you what types of Ads exist on YouTube, and how you can start using them.
Types of Youtube Advertising
We can run three different sorts of Youtube advertising, mostly. Bumpers, TrueView, and Preroll
- Bumpers; Bumpers are really the shortest sort of Youtube Ad that you may use in your video growth campaign. Bumper advertisements, like some TrueView and Preroll ads, run approximately 6 seconds before a user’s selected video. Sometimes, there are up to two bumper advertisements that run back-to-back before the content starts, for a total of 12 seconds.
It’s tough to tell a full story or capture enough of the user’s attention in only six seconds, however they could be used as part of a bigger video campaign to keep your business front of mind. If you opt with this ad type, make sure you spend your time properly and make it unforgettable, otherwise your efforts will be for nothing!
- TrueView Ads– TrueView advertisements are perhaps the most prevalent sort of ad on the site, and they give users options such as skipping the Ad or deciding whether or not to click on the video. There are 2 types of TrueView: In-feed and In-stream.
The benefit of them would be that marketers only paid when a user engages with the ad, such as by clicking on the video’s thumbnail, watching the advertisement for at least 30 seconds, or watching the complete ad.
As you pay only if people watch at least 30 seconds, I suggest you to always make the promoted video longer than that.
But let’s have a closer look at the TrueView Ads.
In-feed and in-stream Ads for YouTube (the best ones!)
So, TrueView are the best ones and the ones you should use for your video, but actually there is 2 types of TrueView;
- In-feed advertising (formerly known as Discovery ads) are a sort of Ad that appears on the homepage, search results pages, and as related videos on YouTube video watch sites.
- The in-stream ad is the other form of ad. If you go to watch videos, you remember there’s that small clip before it starts? You can skip an in-stream advertising anytime right away or after five seconds. Because your ad has a limited amount of time until it may be skipped, make sure the initial five seconds are engaging enough so that viewers really have no option but to keep watching to find out more. But also remember, if they don’t, it’s not the end of the world. You will not have to pay for less than 30 seconds!
Then we also have Unskippable Ads. These non-skkippable pre-roll advertisements come at the beginning or sometimes in the middle of your chosen Youtube video and are not skippable. They usually last 15-20 seconds, and consumers must allow for them to complete before they could even see their content.
How to get traffic on YouTube videos with Google Ads
Well, now that you read this article, you know that anyone can get traffic on YouTube. So, it’s time to show you how you can do it too.
You might have to pay, yes, but is not much and definitely less than what most people think.
1000 views may come for just a few dollars, which is great. Anyone, even with low budgets, can give them a try.
If you are lazy like me, no worries. There is plenty of websites which sell YouTube Ads Views, such as Lenos, the one I currently use.
See you on the next article and happy promotion!